Behind the baton.

A career spent making technical products understandable, and operations run.

Every role I've held has been some version of the same job. Take something technical and complicated. Turn it into a clear story. Then build the systems and enablement that let the rest of the company run with it. That's product marketing in the developer-tools world: GitLab through IPO, LaunchDarkly's AI-Configurations push, Harness, ConductorOne, and now Noma Security.

In parallel, I co-founded MuteMe, a hardware company that shipped a real product in under six months, pitched on Shark Tank, and ended up on desks at Google, Meta, Amazon, and Intel. That side of the work taught me what most consultants never learn: how a small operation actually runs day-to-day, and where it breaks.

Baton Digital is the meeting point. A product marketer's eye for positioning and clarity, an operator's instinct for what's actually load-bearing, applied to a generation of AI agents that can finally do the judgment-shaped work (answering, qualifying, drafting, following up) that used to live in someone's head.

Selected work.

• GitLab
  Through the IPO, $100M to $400M ARR.

  Led technical marketing through GitLab's IPO and helped position the company as a leader in the newly-created Gartner DevOps Platform Magic Quadrant. Built the demos, webinars, and enablement programs that scaled with a quadrupling business.

• MuteMe · Shark Tank
  Co-founded a hardware company. Shipped in six months.

  Co-founded MuteMe, brought a hardware product to market in under six months, and pitched it on ABC's Shark Tank. Early enterprise adoption from Google, Meta, Amazon, and Intel. Named a 2023 Sacramento "Startup to Watch."

• LaunchDarkly
  Competitive strategy for an AI-era developer platform.

  Led competitive intelligence across feature management, experimentation, and AI Configurations. Ran real-time intel programs, AI-assisted battlecards, and CRM-linked win/loss insights that landed strategic enterprise accounts.

• Harness · ConductorOne
  Two more dev-tool GTMs, two more crowded categories.

  Directed product and technical marketing for new modules at Harness and for ConductorOne's access-governance platform. Defined positioning, built interactive demos, and refined technical messaging that sales and SEs could actually use.

• HPE · Micro Focus
  Where the operator instinct started.

  Launched HPE's ALM Octane worldwide, the company's highest-attended customer briefings and largest beta program at the time. Then carried that into a presales architect seat at Micro Focus working enterprise software economics.

A conductor, not another tool in the stack.

Most AI work I see ships a clever demo and leaves the orchestration to the customer. That's the part I care about. Baton Digital exists to build the agents, hold the score, and conduct the operation, so the whole thing actually plays in time.