BATON
Pricing

Simple prices. Out in the open.

No “call us for a quote.” Here is what everything costs. Pick one piece, or bundle them and save.

Most popular

Full-Stack Growth Bundle

Growth Social + Growth Ads + Starter Automation. Social media, ads, and smart follow-up, all working together. The easiest way to get the whole path from stranger to customer running at once.

  • Growth social media
  • Growth ads
  • Starter AI automation
$3,250/mo

Save about $350/mo versus buying separately, plus get the $1,500 automation setup free. Add Email Growth for $950/mo (instead of $1,250).

Start with the bundle →
Websites

Website builds

One-time project fee.

  • Starter — The Night-Shift Website

    A premium one-pager, live in 7 days — guaranteed.

    $997one-time
    • One custom-designed page
    • We write the words and design the page
    • Tap-to-call button, contact form, and map
    • Looks great on phones
    • You send photos. We do the rest.
    • 1 round of changes
    • Ready in 7 days — or we work free until it is, plus $200 off
    • Bonus: missed-call text-back + Google review requests
    • Bonus: Google Business Profile tune-up
    • Or 2 payments of $525
    • Launch-day add-on: full Lead Follow-Up System for $750 (half price)
  • Launch Site

    A real website that brings in leads.

    $2,500one-time
    • Up to 5 pages
    • Looks great on phones
    • Forms that capture leads
    • Basic setup so Google can find you
    • Visitor tracking connected
    • 2 rounds of changes
    • Ready in 2 to 3 weeks
  • Business Site

    Room to grow, with booking built in.

    $5,500one-time
    • Up to 12 pages
    • A blog
    • Online booking
    • We polish your words
    • Deeper Google setup on every page
    • 3 rounds of changes
  • E-commerce

    Sell your products online.

    From$9,500
    • Shopify or WooCommerce store
    • Product catalog set up
    • Payments set up
    • Reminders for shoppers who leave items in their cart
    • 30 days of help after launch
Social media

Social media management

Monthly plan.

  • Launch

    $950/mo

    For the first 90 days, then $1,250/mo

    • 12 posts a month
    • 2 platforms, like Facebook and Instagram
    • Branded graphics
    • A monthly content calendar
    • A monthly results report
  • Growth

    $1,800/mo
    • 20 posts a month
    • Up to 3 platforms
    • 4 short videos a month
    • We answer your comments and DMs
    • A monthly strategy call
    • A monthly results report
  • Scale

    $3,200/mo
    • 30 posts a month
    • Video-first content
    • Creative for your social ads
    • Your own account manager
    • Detailed reporting
Ads

Paid ads management

Monthly management fee. What you spend on the ads themselves is billed separately.

  • Launch

    $750/mo flat

    For ad spend up to $3,000/mo

    • 1 platform: Facebook and Instagram, or Google
    • Account setup
    • 4 new ads a month
    • Tune-ups every two weeks
    • A monthly report
  • Growth

    $1,500/mo

    Or 15% of ad spend, whichever is higher. For ad spend up to $10k/mo.

    • Up to 2 platforms
    • 8 new ads a month
    • Tips to improve the pages your ads send people to
    • Weekly tune-ups
    • Tracking set up so you see which ads bring customers
  • Scale

    $3,000/mo

    Or 12% of ad spend, whichever is higher. For ad spend of $10k/mo and above.

    • We manage every step, from first click to paying customer
    • Ongoing tests to find your best ads
    • Your own strategist
    • A live dashboard
AI automation

AI automation

One-time setup, plus a monthly care plan.

  • Automation Roadmap

    $750one-time

    Credited toward your build

    • Workflow mapping: how work moves through your business
    • Your automation roadmap: what to automate first
    • ROI estimate: the time and money you'll save
  • Starter

    $1,500setup

    Plus $300/mo care plan

    • A chat assistant on your website that captures leads
    • Answers common questions on its own
    • Connected to your customer list
    • Instant email alerts for new leads
  • Care & Follow-Up Plan

    $297/mo

    First month free with any website build

    • Your site hosted, updated, and looked after
    • Instant text and email alerts for every new lead
    • Missed-call text-back stays on
    • Automatic Google review requests
    • A monthly 5-point leak check, in plain words
  • Growth

    $5,000setup

    Plus $750/mo care plan

    • Instant text and email replies to new leads
    • Asks the right questions to sort serious leads
    • Books appointments on your calendar
    • Asks happy customers for Google reviews
    • Texts back when you miss a call
Email

Email marketing

One-time setup, then a monthly plan. Your email platform (Mailchimp, Klaviyo, etc.) is billed separately by them.

  • Email Start

    Your list, set up right, with the two flows that pay for themselves.

    $750one-time setup
    • Email platform set up or cleaned up
    • Your customer list imported and cleaned
    • A branded template that looks like you
    • Welcome flow for new subscribers, written and live
    • Win-back flow for past customers, written and live
  • Launch

    $750/mo

    For lists up to 2,500 contacts

    • 2 campaigns a month, written, designed, and sent
    • List clean-up and maintenance
    • A monthly report in plain words
  • Growth

    $1,250/mo

    Or $950/mo as a Full-Stack Bundle add-on

    • 4 campaigns a month
    • Segmented sends: past customers hear from you differently than new leads
    • Subject-line testing on every send
    • One new or improved flow per quarter
    • A monthly report and strategy call
  • Scale

    $2,000/mo
    • 8 campaigns a month
    • Full flow suite managed: welcome, win-back, review, and reactivation
    • Advanced segmentation by service and history
    • Deliverability monitoring, so you land in the inbox
    • A quarterly list-growth plan

The fine print

  • Intro pricing applies to the first 90 days, then moves to standard rates.
  • All monthly plans are month-to-month after the first 90 days.
  • Ad spend is always separate from management fees.
  • Email plan prices cover lists up to the size shown; larger lists are quoted from your audit. Your email platform charges its own fee, based on your list size.
  • Website builds carry the 7-day launch guarantee: if we miss the launch date, we work free until your site is live and take $200 off. We take a maximum of 4 website builds a month.
  • Bundle clients: the $1,500 Starter setup fee is waived.

Not sure where to start?

Start with the free 5-point audit: a personal 5-minute video showing where your website loses callers, delivered within 48 hours. Then we'll point you to the one or two things that will help most, and skip the rest.

Get my free 5-point audit