Real businesses. Real work.
Every story below is a real customer and work we actually delivered. Video stories are being recorded now and will replace the text on this page as they come in.
A new practice, launched from zero
A discreet, physician-led men's health practice in Las Vegas, co-founded by two physicians.
The challenge
A brand new practice in a sensitive category needed a website and a social presence that read as clinical and private, starting from no accounts at all.
What Baton did
- Premium one-page website presenting the services, both physicians, and a confidential consultation request
- Facebook page and Instagram account created and verified from scratch
- Nine launch posts published to seed the feed
- A further batch of creatives and a four-week content calendar built as drafts for approval
- Meta business portfolio and ad account set up, with a Las Vegas lead generation campaign blueprint
Where it stands now: Website and social presence are live. Ad infrastructure is in place.
launch posts published after building both accounts from scratch
Testimonial in progress. Dr. Anthony Brown is recording theirs — until then, this story is told from the work itself, in the panel on the left.
A therapy site that finally says what she does
A Christian therapist offering individual and couples therapy for adults and teens by secure video in Georgia and California.
The challenge
A referrer told her the site was not clear that she offers individual therapy, and visitors had to call or dig through the therapy pages to work out who she helps and how.
What Baton did
- Full business website, about ten pages, with an intake form and newsletter signup
- Compliance layer included: HIPAA notice, Good Faith Estimate, and privacy pages
- Clarity update built from that real referrer feedback, staged first, then merged live
- Services now named up front on the homepage, navigation renamed to Therapy Services, and specialties reframed as areas of focus
- Social content for her Instagram, and her talking-head reel polished with cleaned audio and large captions
Where it stands now: Website is live, with the clarity update verified in production.
“I would tell any therapist that it is worth that investment to do this work with Baton and get that off your plate.”
In their own words, from the video testimonial above.
A new company that looks ready on day one
A new construction and electrical company started by an owner branching out on his own as his mentor retires.
The challenge
Starting a company from another man's shadow is hard. He needed his own name, his own story, and a site that made a new business feel established and trustworthy.
What Baton did
- Complete modern website built from scratch
- Remodeling and electrical services, his training story, his work process, a gallery, and an estimate request form
- Modern, polished design kept, with classic type swapped in so it never reads as a template
- Messaging tightened at his direction to a simple promise: remodeling done right, from start to finish
Where it stands now: Site is built. Launch on his own domain is the remaining step, so this is a launch story, not a results story yet.
Testimonial in progress. The Owner is recording theirs — until then, this story is told from the work itself, in the panel on the left.
The solo attorney whose site says: your case stays with me
A solo criminal defense practice in Fort Worth, led by a Marine Corps veteran, serving three counties.
The challenge
At a big firm, a case gets handed down. His whole offer is the opposite, direct work with the attorney you hire, and the website had to make that promise in plain language a worried client can follow.
What Baton did
- Content-heavy legal website built around one differentiator: your case stays with the attorney you hire
- Dedicated sections for DWI defense, family violence, and drug possession, each with plain-language common questions
- His story, service record, and credentials presented up front
- An extensive FAQ answering the worries clients actually call about, from license deadlines to jobs and records
- Free, confidential consultation path, with a contact form carrying the proper legal notice and a payments page
Where it stands now: Website is live. This was also one of the warm-market sales that validated Baton's pricing.
practice areas, each with plain-language answers to common questions
Testimonial in progress. Frank A. Bratcher is recording theirs — until then, this story is told from the work itself, in the panel on the left.
A local tax firm with its prices out in the open
A tax and accounting firm led by an Enrolled Agent with more than ten years of experience, serving farmers, small businesses, and individual filers in Yuba-Sutter.
The challenge
A credentialed local firm was competing against bigger offices and faceless online filers. The site needed to show her credential, her roots, and her full range of work in one place.
What Baton did
- Full business website covering all five service lines: tax preparation, accounting, payroll, tax planning, and professional services
- Her Enrolled Agent credential and local story placed front and center
- A thorough FAQ that includes transparent starting prices, matching how the firm actually works
- Consultation and contact path with a clear follow-up promise
Where it stands now: Website is live.
service lines covered on one website
“People here can see exactly what we do and what it costs before they ever call. That is how I run this firm, and now it is how my website runs too.”
Their words, shared with their permission.
Property management with nothing hidden, on the first screen
A boutique property management company in Nashville for furnished, mid-term, and long-term rentals, founded by an owner who has been on both sides of the business.
The challenge
Property owners have been burned by surprise fees and padded vendor invoices. Her company was built to be the opposite, and a generic management site would have buried the one thing that makes her different.
What Baton did
- Premium one-page website built entirely around transparency: published pricing, no hidden fees, no vendor markups
- Full-service management explained end to end, from leasing and screening to rent collection, maintenance at cost, and monthly owner reporting
- A simple three-step path from first call to onboarded
- Her founder story told in her own terms, plus a get-a-quote request path
Where it stands now: Website is live. Her full-service Premier tier is still marked by inquiry on the site itself, so this story claims a launched site, not a launched tier.
Testimonial in progress. Ilona Danilova is recording theirs — until then, this story is told from the work itself, in the panel on the left.
Real patient photos, posted like a real practice
A physician-led aesthetic practice in Roseville offering body contouring, skin tightening, injectables, and medical weight loss.
The challenge
The practice had strong before and after results but no steady system for turning them into social content, and patient photos cannot be treated like stock imagery.
What Baton did
- Ongoing social media management for the practice Instagram
- Niche research into what performs in the med spa space before making anything
- Before and after creatives built from 21 patient images the practice supplied, with patient photos left untouched
- Minimal copy on the creative itself, with the story carried in the caption and a results disclaimer included
- Everything held for client approval before posting, with Meta ads already running for the practice
Where it stands now: Active client for social media and ads, and social content is ongoing under client approval. Their website is not ours, and this story does not claim it.
patient images supplied by the practice, turned into social creatives
Testimonial in progress. Dr. Jack Friedlander is recording theirs — until then, this story is told from the work itself, in the panel on the left.
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